High Internet Usage in Rural India
Internet Penetration Across States (2024)
- Highest penetration : Kerala (72%), Goa (71%), Maharashtra (70%).
- Lower penetration : Jharkhand (50%), Uttar Pradesh (46%), Bihar
(43%).
- Year-on-year growth : Bihar (18%), Uttar Pradesh (15%), Jharkhand
(13%).
Popular Online Activities in 2024
- Most Common : OTT streaming (audio & video), communication,
social media.
- Other Activities : Online gaming, e-commerce, digital payments,
online learning.
In Simple Words
- Digital Expansion in India : India's internet user base continues
to grow, with
rural areas driving the increase.
- Regional Digital Divide : High penetration in southern & western
states, but
lagging in states like Bihar and UP.
- Language Shift : Indic language content is increasingly
preferred, influencing
digital policies and content creation.
- Economic & Social Impact : Digital payments, e-commerce, and
online education are
becoming key drivers of economic participation.
- Policy Implications : Need for inclusive digital policies, rural
internet
expansion, and language-friendly digital infrastructure.
